About Me

Personal Details

Tyler Schroeder
  • Name: Tyler Schroeder
  • Experience: 10+ years in Web Industry
  • State: Wisconsin
  • Phone: 715-869-3955
  • Email: [email protected]

Professional Profile

I’m a results-oriented strategic thinker and doer, partnering with clients to understand their business goals and unique challenges. As a big-picture thinker who understands how digital tactics and tools work together, I “connect the dots” between business and consumer insights to find solutions for complex challenges, turning client needs into an action plan that aligns with their business objectives.

My Professional Background

Work Experience

2014 February - Present

University of Wisconsin-Eau Claire

University Web Coordinator

  • Web Strategy: Led creation of the UW-Eau Claire Web Strategyencompassing several strategies covering all levels of the institutiondelivering a more efficient, personalized omni-channel experience that effectively advances the university’s mission, brand and marketing/communications plan, and serves the needs of core stakeholders
  • Content Strategy: Led initiatives within several campus units to define, organize, and structure content assets to help meet recruitment and cost-efficiency goals
  • Marketing Strategy: Collaborated with the Marketing team in creating the institutional marketing plan to deliver targeted, personalized content through all stages of the Blugold lifecycle
  • Project Management: Led several major projectsincluding co-leading the campus-wide website redesign encompassing 90k+ pageswhile ensuring deliverables aligned to strategy throughout project lifecycle
  • Information Architecture: Led the institution-wide information architecture initiative resulting in a flexible IA model, multi-dimensional institutional taxonomy, supporting systems design specs, and recommendations on department- and unit-level data models
  • Systems Design & Strategy: Led planning, development, testing, deployment, and continuous improvement of the home-grown Athena Content Hub API and associated applications, tailored to support the institutional web, content, and marketing strategies
  • User Experience and User Interface Design: Collaborated with our Web and Web Development teams to ensure a fluid, approachable UI, ensuring a positive user experience throughout the content contribution process
  • Governance: Co-created governance models, documents, and supporting resources for the campus website, mobile app, and select other web properties
  • Digital Analytics: Led planning, testing, and execution of the institutional analytics strategy spanning several analytics and insights tools, ensuring reliable data collection, analysis, and reporting on defined KPIs to measure success of both short- and long-term goals and objectives
  • Search Engine Optimization (SEO): Led analysis, planning, execution, and assessment for the 115+ point SEO plan to address technical and on-page SEO issues, including collaboration on the institutional targeted keyword strategy
  • Digital Marketing: Collaborated with Marketing and Admissions teams to help develop recruitment-focused digital marketing campaigns including PPC ads, Display ads, IP Targeting, and video ads
  • Web Accessibility: Collaborated with campus stakeholders to ensure accessibility of digital content, exceeding ADA and Section 508 guidelines to achieve WCAG 2.0 AAA compliance
  • Training and Professional Development: Created a scaffolded professional development strategy—including lessons, presentations, and supplemental  resources—for campus content contributors, Web Team members, and Web Development Team members
  • Team Leadership and Management: Led the LTS Web Development Teamincluding capacity planning, sprint planning and management, talent acquisition/onboarding/development, budget proposals, and scrum meetingsand co-led the UW-Eau Clarie Web Teama cross-functional team of marketing specialists, designers, developers, content production specialists, fifteen student web content stewards, and several campus stakeholders
  • Usability Testing and Focus Groups: Led usability testing—including website IA, navigation patterns, and mockups—, stakeholder interviews, competitive research, and analytics insights to align the user experience of our digital properties with customer journey maps and associated personas to ensure results-driven project deliverables

2013 July - 2014 February

University of Wisconsin-Eau Claire

Emerging Technologies Specialist

  • Client Support: Supported faculty, student, and staff usage of mobile and emerging technologies across all campus communities
  • Research and Strategic Planning: Conducted research into and established protocols for mobile computing and emerging technologies, and integrated UW-Eau Claire’s mobile strategy into a variety of campus environments
  • Training and Documentation: Gathered feedback and provided training and documentation for mobile and emerging technologies usage within the University community
  • Mobile App Administration: Created and managed the University mobile application on iOS, Android, and Windows platforms
  • WordPress Administration: Provided administrative support for clients using the WordPress content management system
  • Device Management: Managed tablets and other mobile devices for University faculty and staff

2012 July - 2013 July

Asterisk Creative


  • Creative Direction: Directed creative work among web, print, motion graphics, and development team members
  • Project Management: Managed all stages of projects varying from logo designs to comprehensive website redesigns, ensuring quality through thorough planning, research, and testing
  • Integrated Marketing Communications: Created integrated marketing communications solutions encompassing identity branding, web design, and social media
  • Web Development: Designed and developed websites utilizing responsive (mobile-ready), standards-based coding structured around a variety of content management system solutions
  • WordPress Administration and Theme Development: Crafted custom themes and provided administrative support for clients using the WordPress content management system
  • Copywriting & Content Creation: Wrote copy and curated content for web, print, and social media, as well as sales and documentation applications
  • Social Media Marketing: Developed holistic social media plans designed to foster engagement and get results
  • Search Engine Optimization: Created SEO solutions designed to drive conversions through social engagement, semantic markup, and quality, keyword-rich content
  • Sales & marketing: Oversaw entire sales and marketing process, from soliciting potential clients to fostering relationships with existing and past clients

2011 July - 2012 July

University of Wisconsin-Stout

AmeriCorps VISTA Coordinator

  • Strategic Planning: Developed and implemented a variety of long- and short-term projects and programs throughout the community with the overall goal of increasing technology literacy county-wide
  • Needs Assessment: Conducted assessments to determine the technology needs of the community and made data-informed recommendations for best-practice solutions
  • Community Outreach and Education: Created a community technology literacy program to help people in Dunn County gain the technology skills and frameworks necessary to become self-sustaining learners
  • Strategic Partnerships and Service-Learning Management: Forged campus-community partnerships connecting the UW-Stout campus to the surrounding community through high-impact service-learning opportunities, including a program that will put students through a rigorous train-the-trainer program and place them in rural community libraries to offer continuing technology literacy education to the people of Dunn County.
  • Grant Writing and Advising: Advised a grant with community partners that will afford students the opportunity to work hands-on with cutting-edge technologies like iPads and MacBook Pros to create fresh, meaningful content for the communities of Dunn County, including educational videos and interactive eBooks. The content will be housed in an interactive website that will incorporate both live and archived video, and downloadable curriculum.
  • Training & Development: Planned and led over 70 presentations, seminars, and workshops covering a variety of technologies and implementation techniques
  • Feedback and Testing: Achieved a 95{5b4c6dfe85d0cfc4f283397a8c6013242b05b8e45d88b70be8597e468b42a86f} satisfaction rating in training sessions, with over 98{5b4c6dfe85d0cfc4f283397a8c6013242b05b8e45d88b70be8597e468b42a86f} of participants reporting an increase in knowledge/skill/ability
  • Staff Management: Coordinated both student and volunteer staffers to achieve programmatic goals
  • Technical Writing: Documented procedures and programmatic efforts to provide both a quantitative and qualitative narrative of the VISTA project

2008 June - 2011 August

Tyler J. Schroeder Consulting & Services

Creative Services Consultant

  • Integrated marketing communications plans
  • Branding and identity creation
  • Web & graphic design
  • Front-end development
  • Copywriting & content creation
  • Social media marketing
  • Search engine optimization
  • Project management

2008 June - 2010 February

Midwest Data Systems

Web Designer

  • Website design, branding and identity creation, interface design, print collateral design, copywriting, website maintenance, Flash animation
  • Front-end programming
  • Standards compliant XHTML 1.0 Transitional/Strict, CSS 2.1/3
  • Cross-browser testing
  • Oversee projects through entire lifespan

My Education

Education & Training

2015 October - 2016 June

MOR Associates

MOR Leadership Certificate

From MOR Associates: “Leadership can, and should, come from anywhere in the organization. For that to happen, people need to understand what leadership is and why it matters, they need to be able to recognize good leadership when they see it, and they need to experience exercising leadership for themselves. In a nutshell, that is what MOR leadership programs accomplish.

The University of Wisconsin System IT Leaders Program was designed:

  • To enhance the professional and personal development of individuals who will play increasingly important management and leadership roles within the University;
  • To broaden each participant’s understanding of the strategic and technological issues facing the University;
  • To strengthen relationships within and across departments in order to foster collaboration and leverage resources when working on common interests.”

2005 August - 2011 May

University of Wisconsin-Eau Claire

Bachelor of Arts (B.A.)

  • Major: Comprehensive English & Secondary Education
  • Minor: Computer Science: Web Design & Development
  • Additional 48 exploratory credits in graphic design, computer science, and marketing


  • Erin Trowbridge

    Marketing Manager

    Tyler is incredibly talented in translating client needs into results-driven digital solutions, and has the ability to execute on strategy, from beginning to end, while hitting all of the milestones in between. Not only is he great at the digital strategy, but he understands modern marketing, the importance of content and a solid content strategy, and works tirelessly to help the organization reach its goals.

  • Craig Mey

    IT Director

    Tyler has been instrumental in directing a paradigm shift in the strategic use of the web for enrollment management. He has led…the integration of key marketing concepts using digital media and showcasing the UWEC brand on the web. He has led web technology innovations including responsive design, SEO, and web-based analytics for continuous improvement of the site.

What I am good at

Skills & Knowledge

Core Skills

Project Management85%
Content Strategy90%
Information Architecture95%
Systems Design & Strategy80%
User Experience & User Interface Design70%
Digital Analytics90%
Search Engine Optimization (SEO)90%
Integrated Marketing & Communications Strategy80%


Digital Analytics Fundamentals Certification

Google | October 2013

Google Analytics Platform Principles Certification

Google | March 2014

Google Analytics Individual Qualification


Google Tag Manager Fundamentals Certification

Google | July 2015

Google AdWords Certification

Google | March 2013


Web Design
  • Digital Marketing (PPC/Display/IP Targeting)
  • Email Marketing
  • Local Search Strategy
  • Ecommerce Strategy
  • Web Accessibility
  • Front-end Web Development
  • Usability Testing and Focus Group Facilitation
  • Training and Professional Development Workshops
  • Technical Writing
  • Website Administration
  • Budget Management

Tools and Coding

  • Content Management Systems

    Content Management Systems

    Drupal 7 & 8, WordPress, CommonSpot by Paperthin, Concrete5, and SharePoint.

  • Analytics & Insights Tools

    Analytics & Insights Tools

    Hotter Insights, Google Analytics, Google Search Console (formerly Google Webmaster Tools), Google Tag Manager, Google AdWords, and Moz Pro.

  • Marketing Automation & CRMs

    Marketing Automation & CRMs

    MailChimp, Microsoft Dynamics via Recruiter Platform, and Slate Recruitment Management Platform.

  • A/B Testing & Optimization Tools

    A/B Testing & Optimization Tools

    Unbounce Landing Page and A/B Testing Tool, Browserstack, and Optimal Workshop’s Suite.

  • Productivity & Production Tools

    Productivity & Production Tools

    Basecamp Project Management Tool, Slack, Evernote for Business, Google Apps for Business Suite, Microsoft Office Suite, LucidChart, Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.

  • Code, Etc.

    Code, Etc.

    HTML5, CSS3, JavaScript, Structured Data Formats (schema.org, RDFa), and various API Integrations.


About Me

Digital strategist helping organizations overcome business, brand, and marketing challenges through results-driven digital solutions.

Get in Touch